Willem van der Horst

A home on the web for various personal and not precisely professional things; from old podcast episodes, to advertising, gaming, travel, books, skiing, roller coasters, and more. My professional website is over at www.playfulbrandstrategy.com

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Wednesday, 25 March 2009

Earth Hour

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It's that time of the year again! WWF are calling to everyone on the planet to turn their lights off for an hour on Saturday 28th March...
2 comments:
Tuesday, 24 March 2009

McDonalds Ad..? Or am I being cynical?

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I received this email chain from a friend. I hadn't received any in so long, I'm just thinking it's a McDonald's marketing c...
2 comments:
Saturday, 14 March 2009

First day of SXSWi

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I don't know if I'll be writing a post every day for this, but I'm not being too crazy tonight and can write so I might as well ...
2 comments:
Friday, 13 March 2009

Quick SXSW update

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I finally landed in Austin, Texas for SXSWi! Long flight (s) and some delays, but got here in the end and that's what counts! Couldn...
3 comments:
Tuesday, 10 March 2009

Ice Cream Review - The Garden of Tweetdom: An evening with Marcus Brown

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May 7, 1824: Premiere night of Beethoven 's Ninth Symphony . According to one witness, "the public received the musical hero with t...
7 comments:
Friday, 6 March 2009

Become a Vedett

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Now here's a really nice little mix of digital and experiential for a campaign. I was talking to my sister a few days ago and she tells ...
2 comments:
Tuesday, 3 March 2009

ASDA - Astroturfing Stupidly Destroys Advertising

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I saw in a Brand Republic article this morning that ASDA just launched a new campaign and a Youtube video channel: Saving You Money TV I s...
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Monday, 2 March 2009

Skittles - probably the Nth post about it

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I'm sure there are already hundreds of posts about it out there and I read at least 2 good ones and I'm doing something else, so I...
3 comments:
Saturday, 21 February 2009

Hand crafted goodness

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Here's a movie I'm seriously looking forward to: Coraline . And along with it a very cool campaign to promote it! Neil Gaiman is o...
1 comment:
Saturday, 24 January 2009

Where the Wild Things are

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This is my first time creating and uploading a presentation to Slideshare! I thought of this yesterday, and here it is, not necessarily grou...
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