Willem van der Horst

A home on the web for various personal and not precisely professional things; from old podcast episodes, to advertising, gaming, travel, books, skiing, roller coasters, and more. My professional website is over at www.playfulbrandstrategy.com

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Thursday, 16 October 2014

Lavasa: corporate dream, ghost town, or both?

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One of the utopian type advertising posters in Lavasa, branding courtesy of Landor from what I read. While in India, I had an unexpec...
Tuesday, 16 September 2014

Beers & Bollywood: My first weekend in India

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Independence Brewing Co. brand new 1,000L brewhouse My first weekend in India can be conveniently summed up into an alliteration, thou...
1 comment:
Friday, 5 September 2014

Good bye Singapore

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I'm about to board my flight to India and I finally have a few minutes to write this, not sure I'll have time to properly do it j...
Friday, 29 August 2014

And now for something completely different

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Image credit : Wonderlane  A few changes are coming up around here, and I have been looking forward to writing about it here; today is m...
Sunday, 13 July 2014

Word count training challenge

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Calvin & Hobbes, Bill Watterson This is something I hadn't thought about for a little while and hadn't given much energy ...
Sunday, 29 June 2014

Saturday Streaming #2

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It's a day late but in any case here are my favourite videos from the past week. At the Cannes advertising event, or rather festival o...
Saturday, 21 June 2014

Saturday Streaming #1

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Happy summer solstice everyone! I just realised I spent most of the longest day of the year working on a video edit for an upcoming podcast ...
Sunday, 15 June 2014

Reverse engineering the Gillette Manscaping video

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In my last post, I wrote about the idea of celebrating the bottom of the ad barrel with a series of posts. Yesterday I spent some time looki...
Thursday, 12 June 2014

Scraping the bottom of the ad barrel: a new series of posts

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Image credit: midiman I haven't wrote about advertising for a while, and given I'd like to ramp up activity around here I tho...
2 comments:
Sunday, 8 June 2014

My Travel Bug

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Image Credit: 'Wandering' by Hasna Lahmini In the past couple of weeks since a friend of mine sent me this post about what it i...
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