Willem van der Horst

A home on the web for various personal and not precisely professional things; from old podcast episodes, to advertising, gaming, travel, books, skiing, roller coasters, and more. My professional website is over at www.playfulbrandstrategy.com

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Saturday, 26 September 2015

Ice Cream Sundaes

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Header image credit: Sundae on the cruise by Brian Holland A few friends recommended starting a weekly email newsletter. I’ve been thinking ...
Wednesday, 16 September 2015

What is Luxury?

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I’m finding that one of the benefits of traveling to London temporarily is that I’m paying more attention to art exhibitions, and cultural e...
Wednesday, 2 September 2015

"If it bleeds, it leads" - About Photojournalism, the News, and Our Fascination with Horror

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Above: Award-winning photojournalist  Bulent Kiliç  talks through his exhibition at Visa pour l’Image 2015 It is the 27th edition of  Visa p...
Wednesday, 26 August 2015

The McWhopper Proposal

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This is a tough one. I think it’s one of the best marketing ideas I’ve seen in a while on one hand, and depressingly ridiculous at the same ...
Thursday, 20 August 2015

Who Does Advertising Serve?

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Bronze plate printing an advertising for the Liu family needle shop at Jinan. Song Dynasty era (960 – 1270). One of the earliest existing ex...
Monday, 17 August 2015

Le Coq à l'Ane is Open!

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My brother Morgan opened his first restaurant & wine bar on Saturday 1st August, which I was – and still am – very excited about! It is ...
Tuesday, 28 July 2015

Beers & Billboards project - test episode 0 (World Cup 2014)

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As some of you may be aware I enjoy craft beers and was also home brewing beer. The interest was shared with my good friend and previously ...
Monday, 13 July 2015

Kidzania: innocent fun or capitalist wet dream?

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I just spent some time in London for work, and a friend of mine who has a small child told me about this brand new theme park attract...
Wednesday, 1 July 2015

Learning to drive

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My first evaluation driving lesson was driving in snow! I've been thinking about this post for a little while, just as I've bee...
Sunday, 31 May 2015

Enjoying the new neighbourhood

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While I was writing my novel in November last year I had the chance to go on a few walks in the area where my sister lives, and given t...
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