Willem van der Horst

A home on the web for various personal and not precisely professional things; from old podcast episodes, to advertising, gaming, travel, books, skiing, roller coasters, and more. My professional website is over at www.playfulbrandstrategy.com

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Saturday, 31 October 2015

The First Ever Paris Comic Con

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  I’ve just spent a few days in Paris catching up with friends and professional contacts, which was lovely. It’s always a pleasure coming ba...
Wednesday, 21 October 2015

Welcome to the Future

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Happy Back to the Future day! It’s finally (or already) here! Back to the Future Part II is one of the first films I remember seeing at the ...
Thursday, 15 October 2015

A Few Things I Learned From My Sister on Her Vineyard

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In the past year I’ve had the chance to spend more time with my sister Saskia on her vineyard, Les Arabesques . She owns a small estate in t...
Wednesday, 7 October 2015

Insect Ice Cream near Borough Market

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I had organised to meet my friend James in Borough Market last month while I was in London. It used to be one of my main haunts for a few ...
Friday, 2 October 2015

Thinking About What to Write Where

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A couple of weeks ago I attended an evening at Google for a Firestarters event about content marketing & complexity. These events are c...
Saturday, 26 September 2015

Ice Cream Sundaes

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Header image credit: Sundae on the cruise by Brian Holland A few friends recommended starting a weekly email newsletter. I’ve been thinking ...
Wednesday, 16 September 2015

What is Luxury?

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I’m finding that one of the benefits of traveling to London temporarily is that I’m paying more attention to art exhibitions, and cultural e...
Wednesday, 2 September 2015

"If it bleeds, it leads" - About Photojournalism, the News, and Our Fascination with Horror

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Above: Award-winning photojournalist  Bulent KiliƧ  talks through his exhibition at Visa pour l’Image 2015 It is the 27th edition of  Visa p...
Wednesday, 26 August 2015

The McWhopper Proposal

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This is a tough one. I think it’s one of the best marketing ideas I’ve seen in a while on one hand, and depressingly ridiculous at the same ...
Thursday, 20 August 2015

Who Does Advertising Serve?

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Bronze plate printing an advertising for the Liu family needle shop at Jinan. Song Dynasty era (960 – 1270). One of the earliest existing ex...
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