Willem van der Horst

A home on the web for various personal and not precisely professional things; from old podcast episodes, to advertising, gaming, travel, books, skiing, roller coasters, and more. My professional website is over at www.playfulbrandstrategy.com

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Sunday, 29 November 2015

In Prague for the European Planning Conference

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I just had a fantastic week attending the 2 nd edition of the European Planning Conference in Prague this week. I was able to arrive a cou...
Thursday, 19 November 2015

Back to Back Planning & Strategy Nights at Google

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  I’ve spent the past two evenings at the now familiar Google UK large meeting room for planning & strategy focused evenings of talks. T...
Friday, 13 November 2015

Brain Surfing & Strategist Survey

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Image Credit: Afu007   After a hiatus for a couple of years, the Strategist Survey (formerly Planner Survey) is back! If you’re a strategis...
Thursday, 5 November 2015

In the Shipping Business

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I read this article from  Dave Trott in Campaign  yesterday. He writes about content and makes excellent points about the advertising & ...
Saturday, 31 October 2015

The First Ever Paris Comic Con

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  I’ve just spent a few days in Paris catching up with friends and professional contacts, which was lovely. It’s always a pleasure coming ba...
Wednesday, 21 October 2015

Welcome to the Future

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Happy Back to the Future day! It’s finally (or already) here! Back to the Future Part II is one of the first films I remember seeing at the ...
Thursday, 15 October 2015

A Few Things I Learned From My Sister on Her Vineyard

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In the past year I’ve had the chance to spend more time with my sister Saskia on her vineyard, Les Arabesques . She owns a small estate in t...
Wednesday, 7 October 2015

Insect Ice Cream near Borough Market

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I had organised to meet my friend James in Borough Market last month while I was in London. It used to be one of my main haunts for a few ...
Friday, 2 October 2015

Thinking About What to Write Where

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A couple of weeks ago I attended an evening at Google for a Firestarters event about content marketing & complexity. These events are c...
Saturday, 26 September 2015

Ice Cream Sundaes

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Header image credit: Sundae on the cruise by Brian Holland A few friends recommended starting a weekly email newsletter. I’ve been thinking ...
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