Willem van der Horst

A home on the web for various personal and not precisely professional things; from old podcast episodes, to advertising, gaming, travel, books, skiing, roller coasters, and more. My professional website is over at www.playfulbrandstrategy.com

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Sunday, 28 February 2016

My Top Strength is Ideation [Ice Cream Sundae]

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Image credit: NASA Goddard Space Flight Centre photostream This newsletter was originally published via email on the 21st February 2016. You...
Monday, 15 February 2016

Gimlet Media's brilliant sponsored messages

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As you might imagine given I produce my own, I listen to quite a few podcasts. I admit I haven’t actually been actively listening to audio p...
Wednesday, 6 January 2016

My New Year Motto: "It ain't over till..."

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[I’ve had some good feedback for this last Ice Cream Sundae newsletter , I thought I’d copy it here as well. If you’d like to receive the Su...
Tuesday, 29 December 2015

Looking back at 2015

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I haven’t written one of these posts since 2012. Of course at the time it was meant to become a yearly thing. I’m having another go at it no...
Wednesday, 9 December 2015

Dragonmeet 2015 Tabletop Gaming Convention

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I was at the Dragonmeet tabletop gaming convention in London last weekend. I’ve started mentioning it around my blog, website and podcast t...
Thursday, 3 December 2015

Happy in Vienna

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I thought I’d add a theme music to this post, Röyksopp’s Happy up Here so you can listen while reading. I took the train from Prague to Vie...
Sunday, 29 November 2015

In Prague for the European Planning Conference

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I just had a fantastic week attending the 2 nd edition of the European Planning Conference in Prague this week. I was able to arrive a cou...
Thursday, 19 November 2015

Back to Back Planning & Strategy Nights at Google

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  I’ve spent the past two evenings at the now familiar Google UK large meeting room for planning & strategy focused evenings of talks. T...
Friday, 13 November 2015

Brain Surfing & Strategist Survey

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Image Credit: Afu007   After a hiatus for a couple of years, the Strategist Survey (formerly Planner Survey) is back! If you’re a strategis...
Thursday, 5 November 2015

In the Shipping Business

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I read this article from  Dave Trott in Campaign  yesterday. He writes about content and makes excellent points about the advertising & ...
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