Willem van der Horst

A home on the web for various personal and not precisely professional things; from old podcast episodes, to advertising, gaming, travel, books, skiing, roller coasters, and more. My professional website is over at www.playfulbrandstrategy.com

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Wednesday, 9 August 2023

A year of magic and insights at Disneyland Paris

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  I've been rekindling with an interest in theme parks and roller coasters in the past year, which started as I went to Disneyland Pari...
Monday, 7 August 2023

Marmite Love / Hate Discovery

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  I'm just back from visiting friends in the UK and made quite the discovery that had me go back to and reconsider Marmite and its adve...
Monday, 17 July 2023

Publishing videos: 100% of winners gave it a chance

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  I've been publishing podcasts on and off since 2015, mostly audio first, and mostly video streaming since 2020. Thoughts for those th...
Thursday, 27 April 2023

Noticing media: Disneyland Paris par Toutatis!

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I noticed this good outdoor media placement at Disneyland Paris, which kind of leads me to admit something about my arguably leisurely lifes...
Wednesday, 15 February 2023

Occam's Razor around the fall line

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  I'm going skiing soon, and as I was planning the trip I noticed similarities with the ways I approach a strategy work project. A few y...
Thursday, 25 March 2021

The Fool: His Social & Literary History - book review

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I thought I’d share thoughts and notes about a book I just finished! First published in 1935, The Fool by Enid Welsford is a rich, extensiv...
Tuesday, 22 December 2020

Klaas van der Horst, 10th May 1946 - 8th September 2020. I love you dad, rest in peace.

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I haven’t updated my website, kept writing or recording podcasts, or videos (aside from Teaching Tangents , that has still been going strong...
Tuesday, 2 June 2020

Teaching Tangents #1 and #2

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The tangential new show with a hotly debated title (it was Terrific Tangents, then Terrible Tangents, temporarily for now Teaching Tangents,...
Sunday, 24 May 2020

Teaching Tangents Pilot: "What's the Biggest Threat to Jobs?"

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My good friend James D’Souza is a business & psychology high school teacher in London. A couple of weeks ago he told me his students ...
Monday, 11 March 2019

Introducing Playful Strategy

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[Subscribe or listen to the podcast on: Apple Podcasts (iTunes), Spotify , Stitcher , Google Play Music , RSS feed . Please share with frie...
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